Brief

Create a multi-platform awareness campaign addressing a contemporary social issue. Emphasis on measurable impact, community partnership, and sustainable advocacy.

Solution

Art is Action is an attention grabbing cause marketing campaign bringing light to children without access to art education. This campaign makes people aware of their power to change youth’s lives, and offers them a feeling of purpose and resolve as well as a place to donate. With the use of multiple traditional mediums and bold typography/layouts, these decisions are meant as a way to reach out to all artists and creatives to help support their community as well as passersby who walk past.