Brief

The Back of House Tours provided by ECHO, Leahy Center allows for anyone to learn about the work that goes behind taking care of their animals. This project explores dynamic layouts, vibrant colors, and an overall project catered to their key audience—families.

Solution

Worked closely with Creative Director to make informed decisions about layout and design. Experimented with bright colors and interesting layouts to appeal to younger audiences and families. Produced cross-platform marketing materials using new visual identity; website, social media, and online announcements through local event boards, to increase audience reach and sustain continuity of branding.